TRANQUILLITY by OMO ABIM; A Fashion Editorial Inspired by One of the World's Oldest Fabrics ADIRE and ANKARA in Contemporary Style.

African prints are more in vogue than ever, especially internationally. The vibrant colors and distinct patterns printed on our fabrics are some of the unique qualities that can be harnessed to indeed create a fashion statement using African prints.

These prints are bold and bright. Wear them at an event and you’re guaranteed to land on the best-dressed list for being a fashion daredevil. If you’re African, you’ve probably guessed what these prints are. A West African such as myself may simply refer to them as Adire, Ankara, others wax but the media, both fashion and mainstream has chosen to refer to these patterns, textiles and prints inspired by various African countries as simply “African” or more vaguely and cringe worthy, “tribal” prints.

This editorial especially explores the versatility of African Prints, harnessing the Afrocentric ideology. The multicolored prints tailored into Contemporary Wears in an attempt to bring to life the popular ‘BUY LOCAL THINK GLOBAL’ fashion concept.

Credits:-
Design/Direction/Styling: Abimbola Stephen
Tailored by Omo Abim Apparel
Lensed by Olalekan
Muse: Omo Abim

Check out all the Pictures on https://www.instagram.com/omoabimapparel/

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